Citi is one of the first major financial institutions in the US to introduce these capabilities on mobile devices.ĭividend Reinvestment Plan: Now clients can enroll eligible securities in a dividend reinvestment plan (DRIP) right within the app. These features give clients greater control and flexibility to manage and invest their money in their own way. Through the Citi Mobile® App for iPhone®, any Citi client with a brokerage account now enjoys one-touch access to their financial advisors and the ability to manage their investments personally, without switching to another channel. These new mobile investment features include a dividend reinvestment plan (DRIP), fund screener, consolidated search functionality and enhanced visualization. Through a co-creation process with our customers, we've built new features that provide clients with access to their broader financial picture, all in one place – virtually whenever and wherever they want it. As technology is exerting a democratizing effect on finance, more of our customers are looking to us for investment guidance and tools on mobile. Last December, we announced our first major launch and now I'm excited to share another suite of cutting-edge mobile features, built in collaboration with our customers.Ĭustomers are at the heart of everything we do, and Citi aims to be a trusted partner to help them achieve their goals – financially and in life. We're committed to challenging the status quo and embracing new processes and technologies to deliver seamless solutions on our customers' mobile devices. As a spearhead for innovation within Citi's Global Consumer Bank, at Citi FinTech we're talking to customers every day and incorporating their feedback in real-time to build the features they want most.
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